DISTRIBUTION CONTROL
Distribution and sales is the lifeblood of business. Competent Strategy to distribute and sell your products are absolutely vital. Like all businesses your distribution Strategy make their decisions based on many parameters; profitability, support...
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MARKETING
Many companies pay lip service to their marketing. Marketing, however bad an image it may get, is absolutely vital. If a customer doesn't know about your product, they won't ask to see them, let alone buy them! The vast...
Learn More WEB DEVELOPMENT
Having a web site is not enough. A high profile frequently
visited site is better, but still not the end of the story.
The design, the written content, the call to action, the follow
up are a few of the vital elements to good web site design.
We don't design web sites, but we do advise on companies, prices
and business focus.
Learn More LABORATORY ADVERTISING
Laboratory advertising can be very expensive and unproductive. There are a few companies that generate good response rates and enquiries, but this is as dependent on your campaign as the quality of their distribution.
Learn More Laboratory Marketing Services
- Web clusters
- Centralised control
- Multi-lingual content & SEO
- Content creation and management
- Small to large scale businesses
- Product & Profit Focused
- Enquiry & traffic driven systems
- CRM & data management
Over the last 20 years the laboratory supply industry
has changed substantially. Large distribution chains have made
strategic acquisitions and alliances with industry partners to
provide single source supply chains. Smaller distributors make
less margin per product due to increasing foreign and domestic
competition. Exclusivity and detailing of products to customers
is less likely to occur, the net effect of which is that manufacturers
are losing control of brand, message and many companies are finding
it increasingly difficult to promote their products.
Labstream provides a complete solution to these problems through
a digital marketing medium that assists both distributor and manufacturer
whilst increasing the manufacturers marketing capacity substantially.
The Net or Nothing?
Promoting products through traditional media is increasingly less
productive and many paper based media companies have gravitated
to the net..
Any company who wishes to promote their products effectively will
need to address this medium and develop an individual strategy
based on highly targeted markets and products. The Internet has
provided a wealth of tools to research specific applications, scientific
disciplines, products and suppliers.
Add to this the multi-lingual opportunities for promotion, the
need to support distribution with lead generation and brand recognition
then the move to net management of marketing is absolutely paramount.
Improve Your Marketing
Create Multi-Lingual Web Platforms
More and more companies are using foreign language web sites to attract local business. Satellite specialist sites based on a cluster system are now being developed.
Create High Ranking Keyword Web sites
Advice and review sites can attract customers searching for products. These can be sponsored by the company are ideal for viral marketing campaigns and attract new customers.
Collaborative Direct Marketing
Keeping in touch with your customers is important, but getting more customers is even more important. Work together, create collective communities.
