Having an excellent Internet presence is vital to any company wishing to build their business. Having replaced catalogues in many disciplines they are more flexible and cheaper to update! However merely having a web site is not enough.

 

A company with overseas distribution needs to address delivery of messages to other countries in their native language on their native search engines and with acceptable approaches to marketing. In addition the complexity of message delivery and local campaigns needs to ensure flexibility at all levels of delivery.

- Think Global - Go Local!

Not everybody speaks English and all the major search engines have now "gone local". Being number one in your own country for that profitable product does not guarantee any interest in your distributors own countries. A manufacturer's distributor will also have their own web presence and be able to deliver their own marketing messages in their own country, which may not be complimentary to your own. Full Management of the marketing message is therefore in the hands and of their management team.

 

This is not to say many distributors do not do an excellent job promoting your products. They generally have many other products however with all manufacturers seeking their attention and investment. You need to assist them and motivate them at the same time being able to Management marketing messages and developing end user feedback.

 

We have developed systems to support this strategy. Why not contact us today for an informal chat.