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Develop a Strategy- Enquires, Data, Feedback, Direct Marketing

 

There is no one strategy that will fit all companies. There are however tools and simple principles that can be built upon to improve a business.

The four images you see to the right are real extracts from real operational sites that serve a number of purposes as explained below.They can all be visited by clicking on the pictures.

 

 

 

1. With many distributors struggling to keep abreast of digital technology, with old websites in need of updates, aged content and poor positioning on search engines, your products may not be getting enough exposure. The last 10 years have also seen Internet research move to local languages, so your English language website will not be seen as often. We have developed a "Web Cluster" technology that is centrally controlled, search engine friendly, adaptable to the local language and provides immediate campaign deployment, across the entire cluster. Enquiries are generated centrally and distributors are copied in addition to being promoted on their local satellite cluster site. In this way, your company does the work, but the information rewards are shared providing opportunities to develop targeted campaigns.

 

2. Laboratory products are very varied and are used for many applications. Scientists seek advice and research their pet subjects and applications using the net continuously. To invest in very focused high traffic keyword web platforms and provide impartial but sponsored advice can generate new business and assist in the development of your own web position on the net.

 

3. Collaborative marketing is not new, but is becoming increasingly important for manufacturers. With control of brand and brand message now being firmly placed in the hands of global distribution Strategy, market feedback and new customer generation is more difficult. Collaborative marketing is the ability for one or more companies to work together to target customers of high commonality with non-competing products.

This type of marketing leverages brands, increases direct marketing opportunities and reduces costs. This can take the form of direct collaboration and sharing of data or the use of third party schemes, such as loyalty schemes.

 

4. Viral marketing has been much hyped over the years, but still works and is simply based on human nature. Games, videos, jokes we have all received them, but they work. Why not try our latest game you see on the right. Just click the picture to visit lab-fun.com.

 

We have developed these systems and are always looking for Strategy to collaborate with. If you believe that your business would benefit from a review of its digital position please feel free to contact us.

 

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